Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It's part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has been compared to Apple's branding, as the company seeks to create a niche in a saturated market that is rapidly becoming a global phenomenon.  
  
The reason that Nike has chosen to open Nike Town in Costa Mesa, CA, is because it's a good fit for its target demographic of young people who tend to be more environmentally conscious, and who are also looking for the kinds of places they can shop and drink without being surrounded by large signs and banners. Sources familiar with the company's demographics say that the average age of Nike's Costa Mesa outlets are just slightly over 20 years. To check out more information in regards to education brings some perks (https://diyroof.ru/forum/profile/cliftonblohm16) visit our own page. The highest concentration of Nike outlets is located in or near college students. Nike, a major global consulting company, relies on young people to "drive growth," according to IDS Management Consulting, an ex-employer.  
  
The brand has many options to reach this group. It is now a popular choice for college students, such as frilly sports jerseys. It also has its own line of sandals, for children, men, and women. A keystone of Nike's strategy has been to leverage its association with college athletes, such as Tiger Woods and Michael Jordan, into a media strategy that extends to their clothing and footwear. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.  
  
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Students are a target market for retailers looking to get inside the school's budget because they are considered one of the highest spenders in the overall school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.  
  
There is a strong demand for outlets that are open to younger generations in the retail sector, just as there is a need at college for Nike Town. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.  
  
Nike Town is part of a national effort by many companies to improve how they treat their employees. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in neighborhoods where high crime rates, unemployment, and poverty are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. Creating a hub of young people for these purposes can help solve some of America's toughest issues.  
  
Nike's Nike Town project is just one example of the many changes Nike is making. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country's wealth. Finding a way to attract good paying, independent workers is a challenge that faces many companies. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.  
  
Independent, high-paying work is what many young people are looking for. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago's south side, where life seems impossible.